Salon owners who are growing spray tan sessions are getting more creative and more persuasive in their spray tan marketing. One of the most creative and bold examples is Fabutan with their ‘Spot the Spray Tan’ street interviews. It’s a super cool idea and demonstrates the natural beauty of a spray tan, in an uber-believable Continue Reading »
The game starts by deciding what your goal is for spray, over time.Growth engine? Cash cow?Growth: Will your salon create immediate and sustained growth if it dramatically expands the number of people who spray tan every now and then, in order to convert some of them to an EFT spray memberships, over time?Cow: Will your Continue Reading »
So, are you, your spray tan business, your staff …One.Day.Older. or.One. Day. Better.One day?One year? One quarter?One season?If yes, Bravo!If yes, or no – what are you going to do to change things for the better? As the saying goes … Hope and Lucky are indeed strategies, but there just not reliable nor predictable. Time Continue Reading »
Ernst & Young conducted market research and learned that 25% of sunbed tanners plan to spray tan in the coming 12 months. 25% equals 1.1 Million sunbed tanners. Market research is, well, research and you live in reality. So, how can you make our own luck to dramatically increase the number of sunbed tanners who use spray? Continue Reading »
ASP stands for Average Selling Price. As in, what is the ASP for a spray tan in your salon over the last 12 months? It is the most important piece of data to know about your spray tan business – just as important as total session count. Most salon owners presume that it is much Continue Reading »
CEO behind Applebee’s reveals how the Dollarita played an essential role in the chain’s turnaroundThe Dollarita was the game changer that Applebee’s needed to turn around its business, Steve Joyce, the CEO of parent company Dine Brands, told Business Insider.The dollar-drink deal was originally seen as a risk internally, with some franchisees fearing that it Continue Reading »
Indeed! So, how do you … get the money?More spray tanners, More spray tans.How do you get More & More? Need to get lots newbies to try spray tanning?How to get the newbies?Take a look at your marketing.-Price charged for single sessions tans – Is it reasonable? Is it affordable for all income levels? Most Continue Reading »
Spray tanning is growing. In fact, in 2017, over 1,000 salons grew their spray tan sessions by 28% or higher.Sunless, Inc. conducted research over the last 2 years to understand the common practices driving that growth and summarized those actions into a ‘How-To’ guide. It is chock-full of specific strategies and tactics used by salons Continue Reading »
It’s a worthwhile challenge to persuade UV Tanners to try/use spray tanning. Some UV-ers don’t think a spray tan looks natural-enough. But, experience shows that most UV-ers have not tried spray, and many that have tried spray think it gives better color than expected. What’s that have to do with the Brady Bunch? The Brady’s Continue Reading »
The best piece of advice ever given was by the art director of magazine Harper’s Bazaar, Alexey Brodovitch, to the young Richard Avedon, who was destined to become one of the world’s greatest photographers. Richard went to Alexey on his first day of work and asked – “What do you want me to do?”Alexey responded: Continue Reading »
