The numbers seem unreal but they are very, very real.In full year 2019:625 … existing salons grew spray tan sessions 25% or more409 … existing salons grew spray tan sessions 50% or moreWhat are the common actions of these salons?Owner made spray growth a top goal2 or more spray rooms per salon (more convenient/faster = Continue Reading »
Are crazy-big increases in spray tan sessions happening?Is spray tanning a breakout business opportunity?Can your salon(s) be part of a big trend?Yes, Yes, and Yes – and here’s the proof.For full year 2019:# existing salons that grew spray sessions 25% or more: 635 salonsWait, it gets better (higher)# existing salons that grew spray sessions 50% Continue Reading »
One characteristic is very common, too common, eerily common.Salon Owner tells Mystic Tan representative … My spray tan business is flat, or not growing fast enough.1st question the rep asks: Does your staff spray tan … Often? … For free? … All of them?The answer is usually … No.On the flip side, most salons that Continue Reading »
Nationally, the average spray tan booth performs 7.0 spray tan sessions per day.However, if a salon owner seeks to average 7.0 for the entire year, how many does each booth need to average in the core season: April thru June?Well, referring to the national data listed below, 34% of spray tan sessions are performed April Continue Reading »
What’s that spell? Well, um, nothing, but stay with me anyway. ALWAYS BEMARKETINGMarketing is about ‘getting noticed’ – it does not require money, nor talent, nor an agency – it requires most of all persistence and consistency. Persistence and consistency are not fun, nor glamorous but they win the day in marketing. What would that look Continue Reading »
Chick-fil-A is beating every competitor by training workers to say ‘please’ and ‘thank you’The secret to Chick-fil-A’s success is as simple as saying “please” and “thank you.”The chicken chain is statistically the most polite chain in the restaurant business, according to a QSR Magazine’s annual drive-thru report.Employees at Chick-fil-A were the most likely of the Continue Reading »
Knowing that you can seldom land the ideal candidate, Put M next to Must-Have, N next to Nice-to-Have Punctual Reliable – fulfills all responsibilities, without excuses Hard worker (no let up)Follows procedure/trainingPolite Energetic Engaging Can sell/persuade Money motivated (commission)Youthful – in age Youthful – in spirit Team players – tries to make co-workers better Loves Continue Reading »
Free Tan promotion to gain new customers requires no commitment from the tanner (unless salon up-charges for everything except Level 1/Light). $5 Tan promotion may offer a better long term potential. In February, a major salon chain offered $5 tan (any level) for an entire week.Why might the $5 offer yield better (new) customers, who actually Continue Reading »
It sounds like the coordinates on a map, leading to a treasure. And, well, it kinda is.Salon Owners want to know: When do people actually spray tan?How seasonal is that business?How much opportunity is there throughout the year?Answers: All the time, Not much, Lots. So, when do people actually spray tan? January thru March: 20% of spray Continue Reading »
Dennis, the salon owner, surprised people when he said, “Selling spray tans is really easy. Just remember three things: Feel. Felt. Found. I said, “Pardon?’He said, ” Feel. Felt. Found. That’s all you need to know”I said, “How does it work?”He said, “Well. let’s say you’re selling a spray tan to someone who has never Continue Reading »
