Entries by Mike Concannon

One Number, That’s All I Want

Nationally, the average spray tan booth performs 7.0 spray tan sessions per day.However, if a salon owner seeks to average 7.0 for the entire year, how many does each booth need to average in the core season: April thru June?Well, referring to the national data listed below, 34% of spray tan sessions are performed April  Continue Reading »

Can ‘Please’ and ‘Thank You’ be worth $3 Million?

Chick-fil-A is beating every competitor by training workers to say ‘please’ and ‘thank you’The secret to Chick-fil-A’s success is as simple as saying “please” and “thank you.”The chicken chain is statistically the most polite chain in the restaurant business, according to a QSR Magazine’s annual drive-thru report.Employees at Chick-fil-A were the most likely of the  Continue Reading »

Salon Staff: Must-Have vs. Nice-to-Have

Knowing that you can seldom land the ideal candidate, Put M next to Must-Have, N next to Nice-to-Have Punctual Reliable – fulfills all responsibilities, without excuses Hard worker (no let up)Follows procedure/trainingPolite Energetic Engaging  Can sell/persuade Money motivated (commission)Youthful – in age Youthful – in spirit Team players – tries to make co-workers better Loves  Continue Reading »

365-52-24-7

It sounds like the coordinates on a map, leading to a treasure. And, well, it kinda is.Salon Owners want to know: When do people actually spray tan?How seasonal is that business?How much opportunity is there throughout the year?Answers: All the time, Not much, Lots. So, when do people actually spray tan? January thru March: 20% of spray  Continue Reading »

Run Faster, Jump Higher

Salon owners who are growing spray tan sessions are getting more creative and more persuasive in their spray tan marketing. One of the most creative and bold examples is Fabutan with their ‘Spot the Spray Tan’ street interviews. It’s a super cool idea and demonstrates the natural beauty of a spray tan, in an uber-believable  Continue Reading »

O.D.O.o.O.D.B.

So, are you, your spray tan business, your staff …One.Day.Older. or.One. Day. Better.One day?One year? One quarter?One season?If yes, Bravo!If yes, or no – what are you going to do to change things for the better? As the saying goes … Hope and Lucky are indeed strategies, but there just not reliable nor predictable. Time  Continue Reading »