Changes in the IRS tax code make it easier and more affordable for salon owners to purchase new spray tan equipment.Section 179 of the updated IRS tax code allows businesses to deduct the full purchase price of qualifying equipment purchased or financed during the current tax year. That means that if a business buys (or Continue Reading »
Customer to restaurant server: How’s the NY Strip tonight?Server to customer: I don’t eat meat, I’m a vegetarian. As bad as that response is, can you even imagine a server saying: “I don’t eat at this restaurant.”Yet, a similar scenario is not uncommon in tan salons. Customer to staffer: “Can you tell me a little Continue Reading »
Common remarks of salon owners: “EFT is obviously the best deal for a spray tanner”, and “The best way to sell EFT is to have very high price on a single session”Another common remark: “I’m not getting enough spray tanners to sign up for EFT.”Hmmmm? People love deals, yet EFT sign-up is disappointing. What’s going Continue Reading »
Only ~3% of women in USA spray tan 1 or more times per year.Yikes — or — Opportunity, Opportunity, OpportunityThere are many ways to capture those ladies attention and get them into your salon to get a beautiful spray tan. Here’s a few messages that have proven to drive interest that can be used in Continue Reading »
A Handheld spray tan system is often misunderstood It’s hard to learn the techniqueI’ll have to hire a technician (another employee)There’s not much demand for handheld spray sessions (compared to Mystic Tan)A new system can be expensiveNot … so … fast Norvell, also owned by Sunless, Inc., performs as many spray tan sessions per year Continue Reading »
Should I buy new or used auto spray tan equipment?Like most decision involving your business, you should begin by thinking about your customers and what they expect. If the area in which you do business is surrounded by other salons (hair, spa, nail, etc.) and businesses that present a high end image, then you may Continue Reading »
Truth is – every business is a ‘leaky bucket’.Current customers stop coming and buying – they defect to competition, they move, they die, they stop using the product because it is no longer affordable.What’s a business to do?Since every business is constantly ‘leaking’ customers, the business needs to keep adding new customers.And, you have to Continue Reading »
Neither did I. Neither did anyone I know. Come to think of it, have you ever heard anyone say “We dated for 2 years and then got married – I wish we had gotten married after our 1st date.”What’s the point?Too many salons ask spray tanners to marry them on the first date (sign up Continue Reading »
Have you noticed that McDonald’s and Wendy’s now have 2 or more drive-thru lanes? Have you noticed Chick-Fil-A has people standing in the driveway taking orders on iPads (even in Winter)?Must cost a fortune. Or, maybe it pays for itself – those big companies are not in the habit of wasting money on added expenses.What’s Continue Reading »
Well, it’s not Just tan salons.Women have just so many dollars to spend on …NailsWaxHairMassageClothesSpray tanShe has to decide:Which one do I like the most? Which one gives me the best bang for my buck? Which one is reasonably priced? Which one is quick? Which one will get me a compliment?The outer layer of a Continue Reading »
