Have you ever visited a Texas Roadhouse restaurant? There's over 400 in the USA, with many more to come.The places are huge, and are virtually empty Sunday through Wednesday night.So, why build such a huge restaurant that gets used at maybe 15% of capacity 4 days per week?Because, Thursday through Saturday night, hundreds of people…

Your salon might be located near a nail salon, maybe several.Ever sit outside and count how many customers the nail salon gets? If you don't have the time, pay a kid $8/hour to do it for 1 week.Take the number of customers the nail salon has and compare it to the number of spray tan customers you have in 1 week.Do you have more or…

Nationally, the average spray tan booth performs 7.0 spray tan sessions per day.However, if a salon owner seeks to average 7.0 for the entire year, how many does each booth need to average in the core season: April thru June?Well, referring to the national data listed below, 34% of spray tan sessions are performed April thru June.This…

What's that spell? Well, um, nothing, but stay with me anyway. ALWAYS BEMARKETINGMarketing is about 'getting noticed' - it does not require money, nor talent, nor an agency - it requires most of all persistence and consistency. Persistence and consistency are not fun, nor glamorous but they win the day in marketing. What would that…

Chick-fil-A is beating every competitor by training workers to say 'please' and 'thank you'The secret to Chick-fil-A's success is as simple as saying "please" and "thank you."The chicken chain is statistically the most polite chain in the restaurant business, according to a QSR Magazine's annual drive-thru report.Employees at Chick-fil-A…

Knowing that you can seldom land the ideal candidate, Put M next to Must-Have, N next to Nice-to-Have Punctual Reliable - fulfills all responsibilities, without excuses Hard worker (no let up)Follows procedure/trainingPolite Energetic Engaging  Can sell/persuade Money motivated (commission)Youthful - in age Youthful - in spirit…

Free Tan promotion to gain new customers requires no commitment from the tanner (unless salon up-charges for everything except Level 1/Light). $5 Tan promotion may offer a better long term potential. In February, a major salon chain offered $5 tan (any level) for an entire week.Why might the $5 offer yield better (new) customers,…

It sounds like the coordinates on a map, leading to a treasure. And, well, it kinda is.Salon Owners want to know: When do people actually spray tan?How seasonal is that business?How much opportunity is there throughout the year?Answers: All the time, Not much, Lots. So, when do people actually spray tan? January thru March: 20%…

Dennis, the salon owner, surprised people when he said, "Selling spray tans is really easy. Just remember three things: Feel. Felt. Found. I said, "Pardon?'He said, " Feel. Felt. Found. That's all you need to know"I said, "How does it work?"He said, "Well. let's say you're selling a spray tan to someone who has never tried it and…

Salon owners who are growing spray tan sessions are getting more creative and more persuasive in their spray tan marketing. One of the most creative and bold examples is Fabutan with their 'Spot the Spray Tan' street interviews. It's a super cool idea and demonstrates the natural beauty of a spray tan, in an uber-believable way.…

The game starts by deciding what your goal is for spray, over time.Growth engine? Cash cow?Growth: Will your salon create immediate and sustained growth if it dramatically expands the number of people who spray tan every now and then, in order to convert some of them to an EFT spray memberships, over time?Cow: Will your salon grow…