What retailers offer the very best customer service and customer experience? DisneyChick-Fil-AApple stores Chipotle Those stores are stocked with Millennial workers. How have they solved the … Millennial dilemma? Mission: They clearly, simply and repeatedly communicate how the retailer will make their customers day and life a little better. The retailer can’t save the world Continue Reading »
According to customer service expert John DiJulius of the DeJulius Group the phrase/response “No Problem” should be banned.What does John know? Well, aside from his enormously successful customer service consulting business, he owns the John Roberts Salon chain in Cleveland, which is equally successful. So, why is “No problem, or Not a problem” a problem. It Continue Reading »
The NFL (National Football League) is a huge business.Ever go to an NFL game at a big stadium? Practically have to mortgage the house to pay for the outing.What does that have to do with your salon?In 2017, the Atlanta Falcons did what no other NFL team could – they increased DOLLAR sales dramatically … Continue Reading »
Bloggers have lots of fans who follow their advise.So, Mystic Tan invited 50 bloggers to spray tan and then write about their experience – good, bad, in-between, anything they wanted to write – no strings. The bloggers lived all across USA. Other than covering cost of the tan ($45 on average), they were not compensated. Mystic Continue Reading »
4 reasons why Customers get turned-off by “Free Tan Day”:“Free Isn’t Free”Free spray only includes lowest level tan, which does not provide enough color for many tanners The limitations of Free are not clearly communicatedStaffers start up-selling when it’s supposed to be a ‘Free Tan’Ideas to improve Free Spray Tan No fine print – be Continue Reading »
You can find out how many spray tan sessions your salon performs vs. other salons in your State and USA.The chart below depicts actual data from the latest 12 months, which show that Salon ‘A’ performs 4.9 tan sessions per day on average, versus all other salons in South Carolina which perform 6.1, and all Continue Reading »
Customers are often confused by all the spray tan options & prices, even when a salon staffer takes time to explain it. That complexity and confusion hurts sales. Sunless, Inc. has case studies which show that simplified price for the tan and ‘additives’ increase the number of sessions and the revenue per session.How does simplification Continue Reading »
1,022 — that’s a lot of salons +28% — that’s a lot more sessionsWhat did they do? First and foremost, the salon owner decided to make spray tanning a focal point of the business growth plan.Then … The most common activity was making the price of a single session more reasonable (3 x $25 is Continue Reading »
