What women (shoppers) want
Paco Underhill is the founder and CEO of Envirosell Inc. He works with companies such as Target, Trader Joe’s, Starbucks, Verizon and others examining culture, shopping patterns, trends, and showing those companies how to reposition themselves to do better in the marketplace. In his book “What Women Want”, Underhill says women want cleanliness, control, safety, Continue Reading »