“Astonish Me”

The best piece of advice ever given was by the art director of magazine Harper’s Bazaar, Alexey Brodovitch, to the young Richard Avedon, who was destined to become one of the world’s greatest photographers. 

Richard went to Alexey on his first day of work and asked – “What do you want me to do?”

Alexey responded: “Astonish Me”

From Paul Arden’s book titled: Whatever You Think, Think the Opposite