Compared to what

Women have many options to get their look ‘just so’.

The question – are you making her an offer that she can’t refuse?

The Offer: Great Environment (salon). Great Service (staffer). Great Value for the money (spray tan).

Is your salon and spray tan offer a better OVERALL deal than her other options?

If your price is $30 or more for a single session, are you giving your salon the best chance to win her business.

If you’d like help to grow your salon’s sales and profit, connect with your Mystic Tan representative at 888-974-9977.

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I love to be kept waiting

Said, no one … ever.

Yet, Thursdays and Fridays offer hefty wait times for spray tanners because, well, every weekend is an ‘event’, even when there isn’t a wedding, prom, or the like.

What can a salon do to reduce this wait time and inconvenience?

1) Conduct a market survey to see if local salons make their customer wait as long as your salon. If not, check to see if the salon has more than 1 spray room.

2) Spread the crowd by offering the “Saturday Special”. On Saturday, there’s still 2 days left in weekend – lots of fun can still be had, especially when she’s looking her very best. Offer a special discount on Saturday morning spray tans. Historically, only 12% of spray tan sessions occur on Saturday versus 51% on Thursday and Friday, combined.

Make Saturdays work harder for your salon.

3) Add another spray room to the salon. That’s right, it might be time to invest more in spray tanning – especially if the number of customer waiting is consistent and your local competitors have 2+ spray rooms. Mystic Tan has case studies which demonstrate that salons that add a spray room increase spray sessions by 40% (provided they also offer a reasonable price). If the budget is tight – consider buying a used booth. Businesses that make is easier and more convenient for customers win new customers and loyalty.

If you’d like to discuss ideas to build a bigger and more profitable spray tan business – connect with your Mystic Tan  representative at 888-974-9977.

You can deduct 100% of purchase price for Spray Tan Equipment

Changes in the IRS tax code make it easier and more affordable for salon owners to purchase new spray tan equipment.

Section 179 of the updated IRS tax code allows businesses to deduct the full purchase price of qualifying equipment purchased or financed during the current tax year. That means that if a business buys (or lease) a piece of qualifying equipment, it can deduct the FULL PURCHASE PRICE from their gross income.

Simple example: If a business has Gross Income of $50,000 and purchases a new automated spray tan booth for $26,000, the adjust (taxable) Gross Income is reduced by $26,000 to $24,000, which lessens overall tax payment, while allowing the business to invest in itself.

IMPORTANT NOTE: Every business owner should consult with their personal tax advisor to determine how this tax provision will affect their individual business, and whether or not the laws and regulations have changed.

As a reminder, sales/income from spray tanning is 100% exempt from the 10% Tan Tax.

How to Choose the Best Self Tanner

Whether you want a little color to complement your new summer outfit

or show off your glow on a special night out

self-tanning is a quick and easy way to get you looking and feeling your best.

Self-tanners aren’t created equal. Low-quality products and improper use can leave you with unnatural, embarrassing color that you’ll be scrubbing off in the shower. For that perfect glow, you need the best self-tanner on the market.

Mystic Tan can ease fears at every turn.

In fact, Mystic Tan is the #1 selling customizable tan in the professional market for the last 15+ years. Over time, we’ve learned what it takes to get the perfect tan—and how to avoid the fails in typical tanning products. Say goodbye to orange, streaky, smelly tans, and hello to deep, long-lasting, natural color.

Mystic Tan offers a full line of self-tanning and bronzing products. Our core tanning products — the Mystic Tan Self-Tan Lotion with Bronzer and Mystic Tan Self-Tan Spray with Bronzer — have been carefully crafted to give you a beautiful, natural glow for every season, outfit or event.

With 50+ million tans and counting, we know what works, what doesn’t, and what delivers the perfect tan! Want your perfect tan? Look for these six qualities you should expect from the best self-tanner lotion or spray.


If you’ve self-tanned in the past, you’ve probably experienced the dreaded orange look. It can be enough to swear off self-tanning entirely. But not so fast—you just need a professional product. Mystic Tan has you covered—the right way.

Say goodbye to orange with these tips:

  • Prep your skin. Dry skin will absorb more DHA than needed (DHA is the active ingredient in sunless tanning products). Dry, imbalanced skin will take on a more orange hue. The Mystic Tan Booster balances the skin’s pH and hydrates the skin. What’s the payoff? You enjoy an even, streak-free tan that actively combats orange undertones.
  • Don’t over-apply. Too much DHA can tan build up and uneven fading causing the new tan to look uneven. Be sure to exfoliate and prepare the skin for the perfect tan.

Whether you use the spray or the lotion, we recommend using our Self-Tanning Applicator Mitt, so you get smooth, even color. If you apply by hand, wash your hands immediately after use.

Self-Tanner Color Options

Even without the orange look, a low-quality self-tanner can look unnatural. That’s why Mystic Tan offers a range of bronzer options to complement your natural skin tone.

  • Mocha-Kyssed: Warm brown undertones for a classic, bronze tan. Ideal for light to medium skin tones.
  • Island-Kyssed: Cool brown with violet undertones for a deep, exotic tan. Perfect for medium to dark skin tones.

Forget the one-size-fits-all self-tanner products. Choose from skin-tone sensitive colors and shades to create a natural-looking tan.

You don’t need to understand the science behind tanning to get a golden glow. You do need to look for the following ingredients:

  • Primary ingredient found in most sunless tanning product:
    • Dihydroxyacetone (DHA): Reacts with the proteins in the skin’s superficial layer to form a golden-brown color.
  • Additional active ingredients found in Mystic Tan sunless tanning products:
    • Erythrulose: An active ingredient often used in sunless tanning products in combination with DHA. Erythrulose takes longer to take full effect, and therefore helps the tan last longer. Raspberry fruit closeup with leaf isolated on white
    • Dimethyl Isosorbide (DMI): A high purity solvent, and carrier, that maximizes the impact of active ingredients in personal care products. DMI enhances the effect of the sunless tan, giving you a better glow.

For an even deeper tan (and faster color!), use Booster to balance the skin’s pH levels and exfoliate well before tanning.


Avoid products that leave your tan spotty, blotchy or faded within a few days. With proper care and moisturizing, the best self-tanning products will leave you glowing for up to 7 days.

If you work out or swim routinely, color can fade sooner. To make your tan last, moisturize daily and consider pairing your self-tanner with a gradual tanner. Our Gradual Tan Lotion is a silky moisturizer that both hydrates skin and develops a tan over one week. When used daily, it progressively builds color and extends the life of your tan.


Mystic Tan sunless self tanners are formulated with breakthrough odor control technology. D-Odor 200™ is designed to virtually eliminate the odor commonly associated with sunless tanning products. Not all skin chemistry is the same, but 89% of our panelists surveyed noticed little to no odor when using Mystic Tan sunless products.

And no odor means no limits to when you tan. Apply at your convenience—day or night. You can walk out the door confident, with the color you want without the self-tanning odor.


Want to avoid that fake bake look? Streaks are a dead giveaway. Keep your tan looking natural with a product that’s forgiving and easy to apply. To maximize results:

  • Avoid shaving 12 hours before you tan. Shaving leaves pores more open, which can be more easily irritated by sunless tanning products.
  • Wax before, not after. Waxing afterward could remove the layers of skin that are tan.
  • Exfoliate and rub off excess, dead skin cells. Smooth, healthy skin will take color more evenly, last longer, and fade more gradually.
  • Avoid lotion immediately before you tan. Lotion can prevent the development of the tan and create uneven results. Instead, try our Booster, which will moisturize and balance your skin’s pH for a deeper, more even tan that develops faster.
  • Take care with application. Apply the product in a smooth, even motion, and make sure you cover all areas. Better yet, use an applicator mitt for even coverage and stain-free palms.
  • Stay dry. Don’t get wet for 4-6 hours to allow the tan time to develop. This includes showering and working out.

If you use a product containing bronzer, it will wash off when you shower, leaving behind the extended tan underneath. Your gorgeous glow will take up to 24 hours to reach peak color, and last for 5-7 days with one application.

Treat Yourself to the Best Self-Tanner Products

Most of all, the best-self tanners are those that are kind to your skin. Healthy, hydrated skin will help you achieve the results you have in mind.

High-quality sunless tanners combine nourishing ingredients without harsh or irritating chemicals, so you can enjoy skin that looks and feels amazing.

Mystic Tan products are:

  • Gluten-free
  • Paraben-free
  • Cruelty-free
  • Non-comedogenic (won’t clog pores)

The bottom line? The best self-tanners blend the science of sunless tanning with quality skincare.

The method of application depends on your preference:

Spray is ideal for people who want a quick, easy and even full-body tan. However, we recommend applying in the bathroom or shower, where surfaces can be easily wiped down after any over-spray.

Lotion works well for tanners who want freedom over when and where they tan. Apply anytime and anywhere, with no overspray and no odor. Choose a gradual tan lotion without bronzer for even more control over the depth of your tan.

Either way, consider using an applicator mitt for the most even, streak-free application. And with Mystic Tan products, you’ll have the promise of the best tan of your life.

I Don’t Eat Meat

Customer to restaurant server: How’s the NY Strip tonight?

Server to customer: I don’t eat meat, I’m a vegetarian.

As bad as that response is, can you even imagine a server saying: “I don’t eat at this restaurant.”

Yet, a similar scenario is not uncommon in tan salons.

Customer to staffer: “Can you tell me a little about spray tanning?”

Staffer to customer: “I don’t spray tan.” 

Spray tanning may not be for every staffer, but every staffer needs to know how to sell a spray tan.

So, what might a staffer who doesn’t spray tan say to a customer?

  • It might be most helpful to let you know what our spray tanners love about it …
  • UV tanning is my fave but our customer that spray tan look amazing …
  • We must have 50 people spray tan each week, and they love …

Customers are looking to be honestly informed, so have staffers tell them what spray tan lovers love about spray tanning.

If you’d like help with staffer training – connect with your Mystic Tan representative at 888-974-9977.

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