Southwest Airlines has never lost money in 45-year history, yet every other major airline has either lost money, declared bankruptcy or had major layoffs - multiple times. All airlines have same cost of gas, same weather, same airports, same routes, same passengers and same airplanes. What sets Southwest apart? Why do they keep…

Mystic Tan has tons of great information and tips about spray/self-tanning in the Tanning Guide of the web site (here).Feel free to copy and use the information in your web site, newsletters, eblasts and more. Every topic under the sun(less) is covered here, including how-to videos --- that's why it is brazenly called the ... F.O.A.K.FountainOf…

Byron Sharp, best selling author of "How Brands Grow" challenged the conventional wisdom surrounding brand loyalty, purchase frequency and market share growth.He has proven that light/infrequent buyers are really the secret to growth. Sharp’s first law is that brands can’t get bigger on the back of loyal customers. Applying a…

“By 2022, the minimum wage in California will rise to $15. But the owner of a Chick-fil-A restaurant in Sacramento plans to go ahead and raise the wages of his employees now, offering a huge bump to $17 to $18 from the $12 to $13 he pays now. While analysts can’t say whether a $17 to $18 hourly wage is the highest in the country…

Women have many options to get their look 'just so'.The question - are you making her an offer that she can't refuse?The Offer: Great Environment (salon). Great Service (staffer). Great Value for the money (spray tan). Is your salon and spray tan offer a better OVERALL deal than her other options?If your price is $30 or more for…

Said, no one ... ever. Yet, Thursdays and Fridays offer hefty wait times for spray tanners because, well, every weekend is an 'event', even when there isn't a wedding, prom, or the like. What can a salon do to reduce this wait time and inconvenience? 1) Conduct a market survey to see if local salons make their customer wait as long…

Changes in the IRS tax code make it easier and more affordable for salon owners to purchase new spray tan equipment.Section 179 of the updated IRS tax code allows businesses to deduct the full purchase price of qualifying equipment purchased or financed during the current tax year. That means that if a business buys (or lease) a…

Customer to restaurant server: How's the NY Strip tonight?Server to customer: I don't eat meat, I'm a vegetarian. As bad as that response is, can you even imagine a server saying: "I don't eat at this restaurant."Yet, a similar scenario is not uncommon in tan salons. Customer to staffer: "Can you tell me a little about spray tanning?"Staffer…

Common remarks of salon owners: "EFT is obviously the best deal for a spray tanner", and "The best way to sell EFT is to have very high price on a single session"Another common remark: "I'm not getting enough spray tanners to sign up for EFT."Hmmmm? People love deals, yet EFT sign-up is disappointing. What's going on here?People…

Only ~3% of women in USA spray tan 1 or more times per year.Yikes --- or --- Opportunity, Opportunity, OpportunityThere are many ways to capture those ladies attention and get them into your salon to get a beautiful spray tan. Here's a few messages that have proven to drive interest that can be used in your advertising, accompanied…

A Handheld spray tan system is often misunderstood It's hard to learn the techniqueI'll have to hire a technician (another employee)There's not much demand for handheld spray sessions (compared to Mystic Tan)A new system can be expensiveNot ... so ... fast Norvell, also owned by Sunless, Inc., performs as many spray tan sessions…