Truth is – every business is a ‘leaky bucket’.
Current customers stop coming and buying – they defect to competition, they move, they die, they stop using the product because it is no longer affordable.
What’s a business to do?
Since every business is constantly ‘leaking’ customers, the business needs to keep adding new customers.
And, you have to add customers at the same rate and value as the ones being lost. For instance, if your salon lost 100 customers last year, it’s not enough to add 100 new customers – the newbies must generate as much or more sales and profit as the ones that were lost. Yes, yes – very basic stuff.
Several of the ‘Hows’ are outlined in other blog posts
- Fix ‘Free Spray Tan Day’
- Introduce simplified (not lower) prices
- Get local bloggers to promote spray tans at your salon
- Learn from McDonald’s, Wendy’s, Chick-Fil-A
There’s more options and to discuss those ideas to build a bigger and more profitable spray tan business – connect with your a Sunless, Inc. representative at 888-974-9977.